A partnership spotlight with the governing body behind junior college athletics nationwide.
NJCAA oversees junior college athletics across the country, where safety policy affects hundreds of member schools. This partnership video highlights Perry Weather's collaboration with NJCAA, built to reach the athletic departments that look to NJCAA for guidance.
Coordinated with NJCAA on messaging and positioning ahead of production.
Developed a video concept that reflects the partnership rather than a one-sided product pitch.
Built for premiere at an NJCAA event, where member-school athletic staff are concentrated.
Shared across email, social, and sales enablement following the debut.
This partnership video is designed to build credibility with the national network of member schools NJCAA represents.