A three-year recognition program celebrating athletic trainers — built into one of Perry Weather's most visible annual campaigns.
Athletic trainers are the backbone of Perry Weather's education and athletics vertical, but their work is chronically under-recognized. The AT Excellence Award was built to change that: a nomination-driven program spotlighting the trainers keeping student athletes safe, culminating in a winner reveal each spring.
Community nominations collected and processed into finalist spotlights — social content built directly from real stories submitted by schools and colleagues.
Individual videos and social posts profiling each finalist across platforms, giving every nominee a shareable moment.
A reveal event supported by a local media pitch, turning the announcement into earned coverage rather than just a social post.
Cross-platform analytics across Facebook, Instagram, LinkedIn, and X to measure the campaign's reach and refine it year over year.
Now in its third year, the award has become an anticipated annual moment in the athletic training community — building goodwill, brand affinity, and inbound awareness in Perry Weather's core vertical.