The launch of weather-condition-triggered sirens and strobes — Perry Weather's biggest outdoor warning system release to date.
Advanced OWS transformed Perry Weather's outdoor warning systems from manually-activated hardware into automated safety infrastructure — sirens and strobes that trigger themselves based on live weather conditions. The launch needed to make an inherently technical capability feel immediately understandable to athletic directors, construction safety managers, and municipal decision-makers.
A hero launch video supported by cutdowns tailored to each vertical, so the same release spoke natively to schools, construction, and municipalities.
Meta ad creative engineered for thumb-stopping clarity.
After Effects-driven visualizations of the trigger logic — condition thresholds, automated activation — that made the invisible mechanics visible.
Coordinated release across YouTube, LinkedIn, and paid Meta with SEO-optimized metadata and UTM tracking on every placement.
The launch anchored a sustained content push across the first half of 2026 and remains one of the highest-engagement product stories Perry Weather has released. Its pipeline contribution is reflected in the Meta paid figures on the home page.