A partnership spotlight built for the athletic administrators who set the safety standard nationwide.
NIAAA represents the athletic administrators shaping safety policy at schools nationwide. This partnership video highlights Perry Weather's collaboration with NIAAA, built to reach the administrators who influence purchasing and policy decisions across the country.
Coordinated with NIAAA on messaging and positioning ahead of production.
Developed a video concept that reflects the partnership rather than a one-sided product pitch.
Built for premiere at an NIAAA event, where the administrator audience is concentrated.
Shared across email, social, and sales enablement following the debut.
This partnership video is designed to build credibility with the national network of athletic administrators NIAAA represents.