Customer Story

South Texas Youth Soccer Association (STYSA)

A youth soccer association's story of protecting players, families, and staff across South Texas fields.

Role
Logistic planning, writing, shooting, post production, distribution
Type
Customer Story
Channels
Email, website, social media
Company
South Texas Youth Soccer Association (STYSA)
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The brief

The South Texas Youth Soccer Association coordinates games and practices across numerous fields, where heat and severe weather calls affect players, families, and staff at every level. This customer story follows how STYSA uses Perry Weather to make those calls consistently across its programs.

The approach

On-site interview & b-roll

Captured STYSA staff and coaches describing real game-day and practice-day weather decisions.

Story structure

Framed the story around youth sports safety at scale, across many fields and age groups.

Customer approval

Reviewed the final cut with STYSA to confirm accuracy before publishing.

Distribution

Shared across sales enablement, social, and the customer stories section of the site.

Deliverables
Customer video
Written case study
Social clips
Sales enablement one-pager