Product launch

Multistrobe

Launch content for expanded strobe configurations across Perry Weather's outdoor warning systems.

Role
Script, shoot, edit, distribute
Type
Feature launch
Channels
YouTube, LinkedIn, social
Company
Perry Weather
Video file not found yet — drop the MP4 into assets/videos/ (see the VIDEOS map in assets/js/site.js).
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The brief

Multistrobe expanded what Perry Weather's warning hardware could physically do — more strobe configurations for more site layouts. Built specifically for the needs of Boeing and Northrop Grumman. Hardware launches live or die on demonstration: the content needed to show the product working in real environments, not describe it.

The approach

Demonstration-first production

Footage of a recreated scenario that could occur. The product proves itself on camera.

Site-scenario framing

Content organized around the site types customers actually manage: multi-warehouse complexes, construction sites, campuses.

Deliverables
Launch video
Field footage library
Social cutdowns
Outcome

The launch strengthened the hardware story that differentiates Perry Weather from software-only weather tools, and the field footage continues to feed the b-roll library for ongoing content.