Product launch

Custom Triggers

Automate your routine communications, load specialized messages, and trigger them with a click of a button.

Role
Shoot, script, edit, motion graphics, distribution
Type
Feature launch
Channels
Organic social, paid social, website, email
Company
Perry Weather
Video file not found yet — drop the MP4 into assets/videos/ (see the VIDEOS map in assets/js/site.js).
0:00
0:00
The brief

Every organization has routine communications that go out daily. Custom Triggers allow teams to schedule announcements, and trigger specialized messages with a click of a button. The launch had really to sell that Perry Weather alleviates the frustration of sending out the same message daily to people who aren't watching their phone or messages like a hawk.

The approach

Show the setup

A real configuration walkthrough proving that 'custom' takes minutes, not an implementation project.

Motion-graphic logic

Animated condition-to-alert flows making the if-this-then-that logic instantly legible.

Deliverables
Walkthrough video
Motion graphics
Outcome

This launch reinforced the idea that Perry Weather goes beyond alerts, and becomes your all in one platform for immediate, routine communications.