A cross-organization collaboration built to push our understanding of the impact that high heat has on day laborers, warfighters, and athletes.
Heat illness is the most preventable cause of death in sport — and the science of preventing it lives in research institutions like the Korey Stringer Institute and the University of North Florida's Heat Lab. This collaboration paired Perry Weather's real-world monitoring technology with the researchers defining best practice, lending scientific credibility to the product story.
Shot in the lab environment where the research actually happens — treadmills, environmental chambers, WBGT instrumentation — for authenticity no studio setup could fake.
Researchers and practitioners on camera carrying the narrative, positioning Perry Weather as the tool serious professionals reach for rather than the company talking about itself.
A flagship piece supported by social cutdowns, pulling the strongest research moments into platform-native clips.
Targeted rollout to the athletic training and sports medicine audience where institutional credibility carries the most weight.
The collaboration produced some of Perry Weather's most credibility-rich content — third-party scientific validation in a market where trust drives purchase decisions. It continues to serve as evergreen sales enablement material.