Customer Story

Camp Longhorn

A summer camp's story of keeping campers and staff safe across sprawling outdoor facilities.

Role
Logistic planning, writing, shooting, post production, distribution
Type
Customer Story
Channels
Email, website, social media
Company
Camp Longhorn
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The brief

Camp Longhorn runs extensive outdoor programming across its facilities, where weather can turn quickly and staff need reliable, real-time information to make safety calls. This customer story follows how the camp uses Perry Weather's monitoring and alerting to protect campers and staff throughout the season.

The approach

On-site interview & b-roll

Captured camp staff describing their real-world safety decisions, alongside footage of daily camp operations.

Story structure

Built the narrative around a specific safety scenario rather than a generic product walkthrough.

Customer approval

Reviewed the final cut with Camp Longhorn to confirm accuracy before publishing.

Distribution

Shared across sales enablement, social, and the customer stories section of the site.

Deliverables
Customer video
Written case study
Social clips
Sales enablement one-pager